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Entrepreneurs and managers, who are considering starting an e-commerce should not overlook any of these aspects of the process.
Some readers have asked us to address the basics to establish an electronic business and although the issue is much more extensive that we cover here, we present the following scheme which is valid only for cases of virtual shops (library, supermarket, pharmacy, Sales of cars, etc).
However, we do two caveats: First, we are aware that every business has its specific characteristics and requirements, and this super-synthesis we refer only to the common features in all. And second, we try to give an overview of all major aspects to launch an e-commerce, not assuming that "e-commerce" are all doomed to success, thanks to the millions of Internet users ..." who do not get in the process after the start of the store.
1. Clarify the situation of the project:
Looking for "internet" a business that already exists? You need to add value to a web business that is already running, or is considering setting up a new one based on an outside Internet? Perhaps you are thinking of a completely new business including, but none of this is obvious and not well defined is one of the reasons for the failure of many projects.
2. Define your business goals:
Away from the opportunities of electronic commerce to provide services to other companies or to supply goods and digital services, installation of a virtual retail sale of goods or services may be aimed at reducing business costs of intermediation, extending the scope of the current market and substantial improvement of customer service.
3. Specify the scope of transactions:
If you have a business whose products are delivered to a website with full online sale will require a comprehensive and integrated e-commerce. Moreover, you may need to provide for insurance and after-sales services. But it could be an Internet business that generates traffic "walk" to the real business, or could only aspire to provide the services charged in a separate instance of the web.
4. Have ready the domain (www.elnombredesunegocio.com):
Not only is the brand name but also the store is the location of your business on the Internet as a globally recognized identification card. Even though short-term is raised to install an e-business, it is recommended to check the availability of names which you might use in the future and that the records of a good time, before another forward are ...
5. Register as a cyber-trader:
To charge by credit card and local currency, you must obtain a digital certificate that accredits to sell products online because it complies with strict safety standards. This certification provides the technological companies that specialize in designing electronic systems for buying and selling which in turn are supported financially in the company behind the credit cards.
6. Financial Support:
Similarly, to collect on-line via credit card, you must have the backing of a bank support, financial and information technology. Furthermore, it must take into account that each bank has its own computer systems to which your e-business must adapt and have different costs and fees for the various aspects involved in the service.
7. Specialized hosting services:
A website that has electronic purchase payment required to operate a dedicated server other than requiring by the other websites. The company providing the service for this type of server, you also need to comply with international standards and safety requirements. It is common that comprehensive offers and integrated e-commerce partner financial companies, programming and web page hosting (hosting).
8. Store in terms of website:
The user of the website and retail store functions as an electronic catalog of products with the greatest amount of digitized information helps to make a purchase decision, and as an ordering system and pay online. On the other hand, for the trader, the website is related and is supported by an administrative system that links the inventory and orders on one hand, and the collection system on line with the actual release of the products on the other.
9. Design and operation of the store:
What types of products will be sold? Do they require service guarantees or after sales? How many are now and how many could be in the medium and long term? How much information is digitized on the products and how much is required for users to make a purchase decision? Where did optiene and how should this information be processed? How should one look store graphically with such products and which system to update the contents of it? Additionally, we plan to use the information in databases and apply standard graphics that facilitate the navigation of users.
10. The programming system of payment:
The system of payment, usually we see symbolized in a supermarket trolley (shopping cart) is a program developed to suit the specific requirements of the store, which relates what we call the product catalog, with the purchase the same specific administrative and business systems, which allow you to receive a purchase order, make a charge on a credit card and dispatch a product. This system should make synergy with financial services and accommodation above, and trading with functionality to the store as a catalog.
11. The release of the actual products:
With the situation of most state systems of mail in Latin America and the high cost of private services, this is one of the main obstacles to not detonate the supply of electronic commerce on the Internet. Nothing bearing systems and more sophisticated designed stores if the release of products is a Carm. Be clear that the size and weight of the products have a direct impact on the cost of the entire operation and requirements of transport.
12. Advertising business:
Nobody will come to a virtual store by chance. You have so much responsibility for promoting the business as it has with the points we mentioned earlier. Many e-commerce projects have failed because they did not anticipate to outset the resources and publicity plan for them. An online store needs to be promoted within and outside the Internet as other mass media. This is critical to the success of the store and a strategic way of thinking complement is an early in the establishment of a database of customers with whom they interact as an ongoing promotion.
Finding the best rated hosting reviews can be difficult, but we have put together all the
Some readers have asked us to address the basics to establish an electronic business and although the issue is much more extensive that we cover here, we present the following scheme which is valid only for cases of virtual shops (library, supermarket, pharmacy, Sales of cars, etc).
However, we do two caveats: First, we are aware that every business has its specific characteristics and requirements, and this super-synthesis we refer only to the common features in all. And second, we try to give an overview of all major aspects to launch an e-commerce, not assuming that "e-commerce" are all doomed to success, thanks to the millions of Internet users ..." who do not get in the process after the start of the store.
1. Clarify the situation of the project:
Looking for "internet" a business that already exists? You need to add value to a web business that is already running, or is considering setting up a new one based on an outside Internet? Perhaps you are thinking of a completely new business including, but none of this is obvious and not well defined is one of the reasons for the failure of many projects.
2. Define your business goals:
Away from the opportunities of electronic commerce to provide services to other companies or to supply goods and digital services, installation of a virtual retail sale of goods or services may be aimed at reducing business costs of intermediation, extending the scope of the current market and substantial improvement of customer service.
3. Specify the scope of transactions:
If you have a business whose products are delivered to a website with full online sale will require a comprehensive and integrated e-commerce. Moreover, you may need to provide for insurance and after-sales services. But it could be an Internet business that generates traffic "walk" to the real business, or could only aspire to provide the services charged in a separate instance of the web.
4. Have ready the domain (www.elnombredesunegocio.com):
Not only is the brand name but also the store is the location of your business on the Internet as a globally recognized identification card. Even though short-term is raised to install an e-business, it is recommended to check the availability of names which you might use in the future and that the records of a good time, before another forward are ...
5. Register as a cyber-trader:
To charge by credit card and local currency, you must obtain a digital certificate that accredits to sell products online because it complies with strict safety standards. This certification provides the technological companies that specialize in designing electronic systems for buying and selling which in turn are supported financially in the company behind the credit cards.
6. Financial Support:
Similarly, to collect on-line via credit card, you must have the backing of a bank support, financial and information technology. Furthermore, it must take into account that each bank has its own computer systems to which your e-business must adapt and have different costs and fees for the various aspects involved in the service.
7. Specialized hosting services:
A website that has electronic purchase payment required to operate a dedicated server other than requiring by the other websites. The company providing the service for this type of server, you also need to comply with international standards and safety requirements. It is common that comprehensive offers and integrated e-commerce partner financial companies, programming and web page hosting (hosting).
8. Store in terms of website:
The user of the website and retail store functions as an electronic catalog of products with the greatest amount of digitized information helps to make a purchase decision, and as an ordering system and pay online. On the other hand, for the trader, the website is related and is supported by an administrative system that links the inventory and orders on one hand, and the collection system on line with the actual release of the products on the other.
9. Design and operation of the store:
What types of products will be sold? Do they require service guarantees or after sales? How many are now and how many could be in the medium and long term? How much information is digitized on the products and how much is required for users to make a purchase decision? Where did optiene and how should this information be processed? How should one look store graphically with such products and which system to update the contents of it? Additionally, we plan to use the information in databases and apply standard graphics that facilitate the navigation of users.
10. The programming system of payment:
The system of payment, usually we see symbolized in a supermarket trolley (shopping cart) is a program developed to suit the specific requirements of the store, which relates what we call the product catalog, with the purchase the same specific administrative and business systems, which allow you to receive a purchase order, make a charge on a credit card and dispatch a product. This system should make synergy with financial services and accommodation above, and trading with functionality to the store as a catalog.
11. The release of the actual products:
With the situation of most state systems of mail in Latin America and the high cost of private services, this is one of the main obstacles to not detonate the supply of electronic commerce on the Internet. Nothing bearing systems and more sophisticated designed stores if the release of products is a Carm. Be clear that the size and weight of the products have a direct impact on the cost of the entire operation and requirements of transport.
12. Advertising business:
Nobody will come to a virtual store by chance. You have so much responsibility for promoting the business as it has with the points we mentioned earlier. Many e-commerce projects have failed because they did not anticipate to outset the resources and publicity plan for them. An online store needs to be promoted within and outside the Internet as other mass media. This is critical to the success of the store and a strategic way of thinking complement is an early in the establishment of a database of customers with whom they interact as an ongoing promotion.
Finding the best rated hosting reviews can be difficult, but we have put together all the
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