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By David Haskin
Most small businesses these days try to use the Internet to compete more effectively. The trick, however, is to accomplish that goal without spending too much of your precious money and time.
That's becoming increasingly possible, according to some experts. You still must hire somebody to create and update your website. However, prices for hosting your website are falling rapidly, which will enable small businesses to create sites that are more sophisticated. Hosting services provide the computers, or servers, on which your Web site is located.
Most small businesses typically use so-called shared servers in which your website shares a server with the sites of other companies, according to Steve Dauber, vice president of marketing for Ensim. Shared servers typically cost between $10 and $50 a month, he noted.
A better solution is to have your own, dedicated server, but that previously was too expensive for many small companies - typically about $200 a month, according to Dauber. His company develops software to help manage both shared and dedicated servers.
"Now that price is coming down to as little as $100 a month," Dauber said. "And I'll bet it'll get even lower."
Dedicated servers have many advantages, Dauber said. But, he cautioned, they also create new challenges.
Most small businesses these days try to use the Internet to compete more effectively. The trick, however, is to accomplish that goal without spending too much of your precious money and time.
That's becoming increasingly possible, according to some experts. You still must hire somebody to create and update your website. However, prices for hosting your website are falling rapidly, which will enable small businesses to create sites that are more sophisticated. Hosting services provide the computers, or servers, on which your Web site is located.
Most small businesses typically use so-called shared servers in which your website shares a server with the sites of other companies, according to Steve Dauber, vice president of marketing for Ensim. Shared servers typically cost between $10 and $50 a month, he noted.
A better solution is to have your own, dedicated server, but that previously was too expensive for many small companies - typically about $200 a month, according to Dauber. His company develops software to help manage both shared and dedicated servers.
"Now that price is coming down to as little as $100 a month," Dauber said. "And I'll bet it'll get even lower."
Dedicated servers have many advantages, Dauber said. But, he cautioned, they also create new challenges.
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